Celebrity portraits shine a spotlight on highs and lows of diabetes on World Diabetes Day
The aim of the gallery is to provide an “honest but hopeful look at people living with diabetes from all walks of life as they navigate the highs and lows of living with an invisible condition”.
Bambi Northwood-Blyth said: “As a Dexcom Warrior living with diabetes, it’s an honour to bring to life this unfiltered and genuine representation of what life is like for the millions of people living with diabetes globally.
“In addition to the powerful imagery, each portrait is paired with a deeply personal narrative that highlights the realities of living with diabetes, and how access to technology like Dexcom CGM can lessen the burden of this disease and greatly improve your quality of life.”
Jeremy Irvine, who has been living with type 1 diabetes since the age of six, said: “To me, living with diabetes is a constant balancing act. Before CGM, managing my diabetes was guess work a lot of the time, and now I can predict my levels and do it with confidence. It allows me to just be myself.”
The #SeeDiabetes campaign and portrait gallery reinforces Dexcom’s worldwide commitment to broaden access to critical diabetes technology and is aligned with the theme for World Diabetes Day 2021-23, Access to Diabetes Care, with raising awareness for the latest diabetes management technology part of the company’s ongoing efforts to increase access and reimbursement for CGM around the world.
Kevin Sayer, President and Chief Executive of Dexcom, said: “Awareness efforts like #SeeDiabetes, paired with clinical evidence that demonstrates the life-changing benefits of CGM, has led to the expansion of access to CGM for millions more people over the years. Dexcom is committed to working with healthcare providers, private payors, governments and non-profit organisations around the world to significantly expand access to CGM for people with all types of diabetes.”
Since Dexcom’s #SeeDiabetes access and awareness campaign last November, reimbursement coverage for CGM, for people with diabetes, has expanded by 6 million people globally from 8 million to 14 million people, with significant coverage expansions in the United States, Canada, France and Japan. In addition, Dexcom has brought previously unavailable CGM systems to market in nearly 20 countries around the world over the last 12 months.
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